Just returned from New York City and the Chem Show, the largest trade show for the chemical processing industry. Our client, A Box 4 U, the leading manufacturer of blast resistant modules for the petrochemical and chemical processing industries was a first time exhibitor. A Box 4 U blast resistant modules are used in blast zones in refineries to provide safe space for the workforce and improve worker safety and productivity.

A Box 4 U exhibit was always busy during the Chem Show.

Prior to the show we made sure we took advantage of all the industries communication channels to promote the company's first time appearance at the show. Sales Manager, Rick Ciemny came up with the great idea to showcase the company's blast resistant modules, instead of creating a normal show display. This way participants could see the actual product, go inside and see first hand the A Box 4 U tool crib, an industry exclusive.

The A Box 4 U blast resistant module display at the Chem Show.

We also scheduled a series of meetings for Rick with the industry press that worked out extremely well as we were able to meet and exchange ideas and information with editors and publishers of the leading publications. Being able to go inside a blast resistant gave them a first hand idea of just how one is constructed, while the action video showed the blast and just how the A Box 4 U product withstood the blast of the 1250+high explosive ANFO charge without any structural damage. 

The A Box 4 U display was busy during the show and the sales force was able to get a great many solid leads, resulting in time well spent at the Chem Show.